Our story

Two brothers.
One big idea.

We were handed a protein gummy company. Then we tested the gummies and found zero protein in them. So we kept the name and started again from the ground up.

Bali and Benny Benson on the rocks by the ocean, arms crossed
Bali and Benny Benson leaning on a brick wall, arms crossed

Why we made it

We've been vegetarian our whole lives and active for just as long. Gym, surf, tennis, whatever's on. And for just as long, getting enough protein meant chalky shakes, sad bars and a lot of planning.

So when PWR GUMMIES landed in our laps and the lab came back with no protein, we didn't patch it. We rebuilt it into the thing we'd always wanted: something that tastes good, fits in a pocket, and is made from ingredients we're proud to put our name on.

— Bali & Benny Benson, founders

Brothers and best mates

Meet the brothers

Lifelong vegetarians, always outside doing something, and now running a business together. What could go wrong?

Bali Benson

Bali Benson

Co-founder

[One or two lines about Bali: what you're into, and what you bring to PWRG.]

Benny Benson

Benny Benson

Co-founder

[One or two lines about Benny: what you're into, and what you bring to PWRG.]

Powered by purpose

What we stand for

The stuff we won't compromise on, from the first test batch to the one in your bag.

01

Make better nutrition easier

Protein that fits into real, busy, active days. No shaker, no prep, no excuses.

02

Quality with purpose

Purposeful ingredients, meaningful nutrition, and nothing unnecessary along for the ride.

03

Plant-based friendly

We've been vegetarian our whole lives. Everything we make is built to fit vegetarian and vegan lifestyles.

04

Keep it simple

Healthy living shouldn't feel complicated or restrictive. Consistency beats perfection, every time.

Where we're at

The journey so far

We're not waiting until everything's perfect to let you in. Here's where PWRG is right now, and you're building it with us.

  1. Done

    Got the keys

    We were handed PWR GUMMIES: the name, the jars, the lot.

  2. Done

    Sent it to the lab

    We tested the gummies and found they had no protein in them. Not great for a protein gummy.

  3. Happening now

    Rebuilding from scratch

    New recipe, real protein, three flavours. Tasted by us, our mates and anyone who'd sit still.

  4. Up next

    Production and packaging

    Locking in the formula, the first proper batch, and jars worth showing off.

  5. Up next

    Launch

    In the next few months. VIPs get in first.

Made on the coast

Home is the stretch between Byron and Burleigh. Beach mornings, coffee runs, a session at the gym and a coastal walk to finish. That's the life PWRG is built for.

Protein that comes with you, whatever the day looks like.

Launching soon

Get in first

Join the VIP list for early access at launch, behind-the-scenes updates and rewards down the line.